Sharpens leadership skills by linking proven management methods to new media innovation, offering specific modules on the economic foundations and successful applications of new media.
The program draws upon internationally recognized research into social media monitoring and business intelligence solutions, emphasizing their impact on interactive marketing, stakeholder engagement, and virtual community building.
Seminars with renowned international experts address the advantages and limits of best practice models for electronic retailing, electronic publishing, and online marketing.
New forms of virtual communication and collaboration receive particular attention given their remarkable potential to optimize information flows within and across organizations.
*Title of degree awarded: Master of Business Administration