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MBA... Major in New Media and Information Management


Master of Business Administration - Major in New Media and Information Management

Major in New Media and Information Management

Develop an understanding of "smart" transformations and technological developments in a rapidly globalising 21st century. Gain knowledge of how technological advancement is transforming information flows, optimising communication and customer relationships, and its impact on the value-chain of businesses to remain competitive within the industry


Sharpens leadership skills by linking proven management methods to new media innovation, offering specific modules on the economic foundations and successful applications of new media.

The program draws upon internationally recognized research into social media monitoring and business intelligence solutions, emphasizing their impact on interactive marketing, stakeholder engagement, and virtual community building.

Seminars with renowned international experts address the advantages and limits of best practice models for electronic retailing, electronic publishing, and online marketing.

New forms of virtual communication and collaboration receive particular attention given their remarkable potential to optimize information flows within and across organizations.

*Title of degree awarded: Master of Business Administration



18 months blended learning programme 


September 2019

ECTS Credits


Choice of Majors

Expand your horizons with the option to double major with MODUL's Postgraduate degrees. The Master of Business Administration offers students the choice to major in: Entrepreneurship, Innovation and Leadership, New Media and Information Management or Tourism and Hotel Development

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Degree Requirements

Module Required ECTS
Module I Managing People and Organizations 18
Module II Marketing and Innovation 15
Module III Quantitative and Economic Analysis 09
Module IV Master Thesis 30
Module V Major Courses* 15
General Major Course 3
Total 90

*A minimum of 15 ECTS are needed for a major, otherwise, a mixture of major courses leads to a general MBA degree.

Choice of Majors

MBA with a Major in Entrepreneurship, Innovation & Leadership

Growing businesses need to adapt to environmental and technological changes. This major will prepare students for the challenges of establishing and growing a business in today’s dynamic climate.

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MBA with a Major in Entrepreneurship, Innovation & Leadership

MBA with a Major in Tourism & Hotel Development

MBA with a major in Tourism and Hotel Development offers a unique experience for students who want to combine traditional business subjects with understanding and training...

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MBA with a Major in Tourism & Hotel Development

Career Opportunities


Social media manager


Information systems manager


Marketing manager


IT project manager


Market researcher


Web content manager

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