Major in Tourism and Hotel Development

Focuses on the complexity of tourism planning, provides perspectives on tourism, global trends and issues, the tourism value chain, development theory and impact analysis.

Suitable for students who are aspiring to leadership roles in the tourism industry or who want to start up their own businesses in this industry.

Develops student’s careers towards senior managerial positions by focusing on problem solving, data-driven decision making, strategic business planning and leadership development.

Succeed in careers where tourism planning, securing finance, marketing, negotiating with government authorities, developing policies, improving tax regimes, and sustaining an environment conducive to tourism development, is highly desirable

*Title of degree awarded: Master of Business Administration

Degree Requirements

Study Plan

Course Description

Degree Requirements

Module		Required ECTS
Module I	Managing People and Organizations	18
Module II	Marketing and Innovation	15
Module III	Quantitative and Economic Analysis	09
Module IV	Master Thesis	30
Module V	Major Courses*	15
General Major Course		3
Total		90

*A minimum of 15 ECTS are needed for a major, otherwise, a mixture of major courses leads to a general MBA degree.

Course Code	Course Name	ECTS
MTE-2201	Designing Tourism Experience	3
MTE-2203	Health Tourism and Hospitality	3
MTE-2206	Principles of Consumer Behavior in Tourism	3
MTE-2207	Strategic Marketing for Destination Marketing Organizations	3
MTE-2208	Storytelling and Branding	3
MTE-2209	Smart Destinations	3
MTE-2210	The Sharing Economy	3
MTE-2211	Tourism Marketing Information systems	3