INSIDE-MBA

A revolutionary way for working professionals to advance their careers through education tailor-made to their needs.

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UPCOMING

March 2019

COURSES

Deadline for Registration

3 March 2019

INSIDE MBA COURSES

Business Analytics

In this course, we focus on the understanding of methodological challenges in the analysis and interpretation of data. In the statistical training sessions, we will start from elementary concepts of distribution and dispersion to reach an introduction of correlation and linear regression.

Learning outcomes from the course:

  • Students will debate its merits in seminars as they build capacity in data analysis which will include using a statistical package called SPSS.
  • You are welcome to use any other package for doing the statistical analysis, including freeware like R or by employing the statistics module in Excel.
  • A number of key challenges to data analysts are also explored here.
  • These include a method and data triangulation and the debate on the quantitative-qualitative dichotomy.
Project Management

This module focuses on developing the understanding of the key concepts and principles of methods and instruments for a structured planning of a project according to an international standardized methodology (IPMA – International Project Management Association). The use of this instruments lead to a better basis for controlling a project and bring it to a successful end.

Learning outcomes from the course:

  • Understand the key concepts, principles of methods and instruments for a structured planning of a project according to an international standardized methodology (IPMA – International Project Management Association)
  • Learn and compare key global approaches to project management
  • Implement distribution of tasks in projects
  • Comprehend risk management in projects

COURSE DATE

6 – 7 March 2019

LECTURER

Dr. Declan McCrohan

COURSE DATE

6 – 7 March 2019

LECTURER

Dr. Oliver Loisel

Principles of Consumer Behavior in Tourism

This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old-style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed on a psychological basis.

Learning outcomes from the course:

  • Understand the key concepts and principles of consumer behaviour
  • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
  • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
  • Describe and explain consumer/tourist behaviour through their new knowledge of psychological concepts
Search Engine Optimization and Marketing

This course will train students in deriving business value from search engine technology. Brands and products need to be visible on the Web, and organizations cannot trust that potential customers will find their online publications by chance. Effective advertising strategies and understanding the ranking methods underlying the results of online search engines such as Google and Bing are vital to build and optimize state-of-the-art Web applications that have an impact across channels. Both improving the organic ranking in search results (Search Engine Optimisation, SEO) as well as targeted advertising (Search Engine Marketing, SEM) have become significant subjects of study for businesses who aim to attract online attention, competing with other global and local stakeholders. By the end of the course, students will be able to:

Learning outcomes from the course:

  • Explain how search engines work and what decides which Websites are returned in search results and in which sequence;
  • Optimize a Website whose structure and content reflects the business goals and ranks strongly on online search engines;
  • Understand how consumers search online and use online tools to uncover search behaviour and trends;
  • Apply this understanding of consumer search in the design and implementation of online advertising campaigns

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8 – 9 March 2019

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Dr. Edith Szivas

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8 – 9 March 2019

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Dr. Eman Aboukhousa

Business Planning and Intellectual and Marketing

New Media creates a new environment for evolving Business Models. The understanding of important elements of successful Business Models for inclusion in a Business Plan are important first steps to set-up a New Media Company. This unit shows how to attract capital to new Business Models

Learning outcomes from the course:

  • Understand critical success factors for the development of a Business Model
  • Know how to create a Business Plan
  • Learn how to present a Business Model to relevant parties of the financial community in order to raise funds
  • Identify diverse IP Rights and their scope in the field of New Media
  • Develop know-how with regards to IP and license contracts and the commercial/legal value of IP rights for a Business Model/Plan
  • Learn more about the options and methods regarding contracts and procurement negotiations for software development projects in a start-up environment

COURSE DATE

8 – 9 March 2019

LECTURER

Dr. Theodor Strohal

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Business friendly delivery modes for
working professionals
(once a month, weekend classes)
Choose which courses of an MBA you want to take in alignment with your professional growth requirements and decide on the order of courses
in accordance with your budget.
INSIDE MBA is delivered by MODUL’s renowned world-class faculty and consultants. Attend complementary workshops and master classes led by top practitioners from across the globe.
Meet and interact closely with fellow students and talented individuals from all over the globe. Secure insights to best practices in business and culture.
Earn an Internationally Accredited MBA degree from the first and only Austrian University in the Middle East.
Secure the know-how and expertise you require to advance at your work place. Instant benefit!
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