INSIDE MBA by MODUL

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Marketing and Innovation Category

A revolutionary way for working professionals to advance their careers through education tailor-made to their needs.

marketing and innovation COURSES

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Entrepreneurship Capstone

The highly interactive course integrates content such as economics, human resource management, marketing, supply chain/operations management and finance aspects with the development of analytical and communication skills. Critical thinking and independent problem-solving techniques relevant to the analysis of business opportunities and the generation of feasible business models will be sharpened.

 

Learning outcomes from the course:

  • Students will experience the ins and outs of starting a company, pitching their ideas to entrepreneurs, angel investors, and venture capitalists.
  • Students will take the journey of how to turn ideas into new ventures, how to enter markets and at the same time take user-centric approach to design your business model.
  • The intense use of case studies will allow an in-depth understanding of how successful companies developed their ideas and analyzed customers’ problems.
  • Business model development and business model innovation
  • Value proposition and Customer focused thinking
  • Market entry strategies and going global
  • Assessment of market, industry, and competitors
  • Venture Financing (capital efficiency and finding right resources)
  • Project management, setting milestone and team management 

Course Schedule
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Innovation

Central theories and methods of Innovation management will be introduced and discussed - mainly in the following areas

Learning outcomes from the course:

  • Sources of innovation
  • Strategies of innovation
  • Organization of Innovation
  • Creativity of Innovation

Students will gain an understanding on how established firms can increase their innovativeness by facilitating entrepreneurial thinking and acting of their employees and how to gather data from external sources.

 

  • Course Schedule
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Competitive Analysis & Strategy

This course focuses on marketing strategy simulation where every aspect is real: from competitive forces to the effects of sales, distribution, R&D and advertising. Each action will have direct consequences on the market, thus competitive analysis is a must. Competitor actions and reactions, new product launches, sales and distribution strategies all define how the user will manage their product portfolio, R&D projects, positioning, pricing and distribution channels.

 

Learning outcomes from the course:

  • Understand fundamental strategic marketing concepts
  • Experience essential marketing tools, such as: marketing plan, perceptual mapping, conjoint, regression, portfolio analysis and the simulation stategy tool: MARKSTRAT
  • Master market and competitive analysis
  • Combine tactical implementation with long-term strategy
  • Broaden the long-term focus
  • Course Schedule
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Marketing Management in the Digital Age

This course focuses on the design and implementation of appropriate marketing strategies and policies. Participants will find themselves in a managerial role, having to determine the overall direction the enterprise will take with respect to the markets or segments it has chosen to compete in, and its strategic relationships in the marketplace.

 

Learning outcomes from the course:

  • Learn how to apply marketing concepts in a global environment
  • Enhance your knowledge with real-world examples and a selection of case studies
  • Earn broad overview of topics related to various industries and their demands in terms of marketing
  • Course Schedule
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Social Media Intelligence

This module focuses on the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments. It discusses the analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy. Facilitating ad-hoc communication and leveraging collective intelligence by matching similar or related users have become essential to many applications.

 

Learning outcomes from the course:

  • Learn about the multi-faceted impact of new media and the disappearing distinction between content production and content consumption in collaborative environments
  • Understand analysis, customization and reuse of user-generated content, and how the gathered intelligence from media monitoring tools can help optimize an organization’s communications strategy
  • Facilitate ad-hoc communication and leverage collective intelligence by matching similar or related users
  • Master the adoption of advanced Web technologies to leverage this collective intelligence for strategic positioning and stakeholder engagement, the convergence of previously disparate media, and the seamless integration of different content creation models: individual (monographs), edited (traditional newsrooms), evolutionary (Wiki applications), and automated (news aggregators).
  • Course Schedule

Corporate Partners

Get in Touch

contact us

Nikola Kovacevic

Account Manager

Professional Education

 

T. +971 4 510 1428

M. +971 52 212 2520

E. nikola.kovacevic@modul.ac.ae

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