INSIDE MBA by MODUL

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Tourism and Hotel Development Category

A revolutionary way for working professionals to advance their careers through education tailor-made to their needs.

tourism and hotel development COURSES

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Designing Tourism Experience

This course focuses on developing a good understanding of the key concepts and principles of tourism experience design. The tools shared during the course will enable participants to be able to design memorable and authentic tourism experiences.

 

Learning outcomes from the course:

  • Understand the nature of the tourism experience
  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Demonstrate an ability to integrate design components into a tourism experience
  • Develop evaluation criteria and evaluate tourism experiences
  • Course Schedule
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Strategic Marketing for Destination Marketing Organizations

This course focuses on taking a system approach and is designed to extend the users knowledge and experience in marketing to tourism and hospitality by first understanding the nature of competition within the tourism industry; second, by understanding the role of information technology; and third, by developing extensive analytic skills.

 

Learning outcomes from the course:

  • Critically assess the relevance and applicability of new approaches to delivering meaningful tourism experiences
  • Understand the basic tenets of the new service economy & the role of DMOs
  • Describe the role of brands and the value of place and destination brands
  • Identify how consumers experience brands in the context of their social environment, and regarding their existential self-expression
  • Comprehend the key elements of an effective destination marketing strategy
  • Course Schedule
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Health Tourism and Hospitality

This course focuses on developing the understanding of the key concepts and principles of health tourism and hospitality as a complex approach of combining wide range of health related services with travel and hospitality components.

 

Learning outcomes from the course:

  • Understand the complex nature of health tourism and hospitality services
  • Recognize the role of cultural traditions and natural resources in creating health tourism and hospitality provision
  • Learn to analyze resources and assets that may be used in health tourism and hospitality
  • Acquire knowledge and skills that can be translated
  • Understand how health and hospitality can be combined
  • Course Schedule
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Principles of Consumer Behavior in Tourism

This module focuses on tourism and leisure organizations are very complex service industries where consumer orientation is much more needed than in old style production. This module provides basic information on actual topics in the area of Tourism & Leisure Psychology and Consumer Behavior. Psychological concepts are discussed with respect to issues of Consumer Behavior, and aspects of tourism marketing are analyzed from a psychological basis.

 

Learning outcomes from the course:

  • Understand the key concepts and principles of consumer behavior
  • Acquire broad knowledge and understanding of consumer psychology in general with a focus on tourism
  • Connect issues of tourism marketing to the underlying psychological concepts and processes and vice versa
  • Describe and explain consumer/tourist behavior through their new knowledge of psychological concepts
  • Course Schedule
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Hotel Real Estate Planning and Valuation

This course focuses on covering the fundamentals of the real estate market and teaches participants how to recognize various special types of real estate as well as understand the trading potential of hotels. Focus is given to the real estate development process to help participants become conversant with the different types of valuation methods.

Learning outcomes from the course:

The aim of this course is to develop students’ understanding of the key concepts and principles of real estate planning and valuations.

To successfully complete this course students must:

  • To understand the fundamentals of the real estate market
  • Recognize various special types of real estate
  • Understand the trading potential of hotels
  • Understand the real estate development process
  • Be conversant with the different types of valuation methods
  • Can roughly establish and evaluate the cash flow for a hotel operation
  • Recognize and understand the aspects that influence the value of properties and yields as decision making tool for investments and developments
  • Be conversant with the different key terms of property development and valuation
Course Schedule
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Hotel Asset Management

This course focuses on the evolution of the Hotel Industry and its Key Events:
  • History and Evolution of Hotel Asset Management and Ownership
  • The role and current state of the Profession of Asset Management
  • Macroeconomic Trends, Hotel Industry Structure and Investment Cycle
  • Key Industry Trends Impacting Hotel Asset Performance
  • Asset Management Process: Asset Management Cycle and Plan
  • Buy-Sell-Hold Decisions
  • Principles of Hotel Investment Decisions
  • Structuring Hotel Investments
  • Investment and Operating Performance Tools
  • Understanding Revenue and Channel Management: Key terms, tools and ratios
  • Understanding Hotel Management Contracts
  • Understanding Hotel Franchise Agreements
  • Understanding Capital Expenditure Decisions and Planning

Learning outcomes from the course:

  • Understand the profession of Hotel asset manager and the role of having the fiduciary responsibility to manage the lodging investment to meet the specific objectives of ownership
  • Learn about the maximization of investment value through measurable profit creation and preserved capital growth
  • Master the latest analytical tools and techniques asset managers use to create value for hotel enterprises
  • Course Schedule
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Forecasting and Benchmarking for Hotels

This course focuses on performing a detailed analysis of the existing demand, competition and perform demand projections. On this basis, revenues and expenses are forecasted, providing an estimation of cash flows for the projection period. The user will learn to read and interpret STR data reports and will review some fundamental concepts of hotel project valuation and financing.

 

Learning outcomes from the course:

  • Define the competitive set for a market by specifying the primary and secondary competitors, define relative competitiveness
  • Making informed estimation on the existing and latent demand, occupancy and segmentation
  • Forecasting occupancy and average daily rates for the competitive set
  • Explain implications of variable revenues and fixed costs on hotel profitability
  • Produce accurate forecasts of revenues, expenses and cash flows
  • Use the income approach to estimate market value of a hotel
  • Understanding of benchmarking and forecasting hotel performance with the objective of valuing a hotel property
  • Know how to ascertain the value of a hotel project using a built-up approach to estimating demand and resulting cash flows 

Course Schedule

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Social Network Analysis

This course focuses on the theory and methodology of social network analysis (SNA). Particular attention will be paid to the theoretical foundations of SNA and to methodological insights of interest to political scientists. Each session will consist of a lecture to be followed by a seminar and a lab. In the seminars, we will discuss papers with methodological interest framed around politics-related questions. In the lab sessions, we will familiarise with some key software (UCINET, NETDRAW) but note this is not a software course.

 

Learning outcomes from the course:

Participants will be introduced to the theory and methods of Social Network Analysis. Participants are not expected to have familiarity with SNA or competence in statistical analysis beyond an elementary understanding of frequency distributions.
In this course we will:
  • introduce some key theoretical concepts underlying social network analysis
  • introduce some key methodological tools for the analysis of networks in social science research
  • demonstrate a number of different statistical packages by focusing on network descriptive statistics
  • introduce methods for data collection and how to operationalize research employing SNA

This course is intended to stimulate the intellectual curiosity of scholars and provide a guide for those wishing to dwell further in the theory and methods of SNA.

 

Course Schedule

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Nikola Kovacevic

Account Manager

Professional Education

 

T. +971 4 510 1428

M. +971 52 212 2520

E. nikola.kovacevic@modul.ac.ae

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