BBA Major in Tourism Management


Bachelor of Business Administration in Tourism & Hospitality Management - Major in Tourism Management

Major in Tourism Management

The importance of the tourism industry is indisputable when it comes to employment and overall contribution to the global economy. Yet, at the same time, destinations nowadays are faced with many challenges that their managers must be able to deal with if they are to ensure long-term viability.


  • The focus is intended to tackle the core domains of tourism management: managerial decision making in destination management organizations (DMOs), development of tourism products, understanding tourism policy, tourism demand analysis and forecasting, as well as the integration of information technology and the concept of smart destination.
  • Strengthen analytical skills by working with real destination data and learning how to interpret its practical implications for the industry
  • Gain a clear understanding of the strengths and weaknesses of a destination to enhance competitiveness and create a basis for effective promotion and overall growth.

*Title of degree awarded: Bachelor of Business Administration in Tourism and Hospitality Management



The standard programme duration is 3 years spread over 6 regular semesters. Depending on the number of courses attempted per semester, course planning and selection, students may complete the programme within the standard programme duration of 3 academic years or within extended programme duration of 4 academic years subject to obtaining prior approval. Please approach the University admission department for further information. 


September 2018


A compulsory internship of 900 hours (approximately 4-6 months) during the BBA program enables students to gain first-hand practical experience in a national or international company.

Choice of Majors

Expand your horizons with the option to double major with MODUL's Undergraduate degrees,. The Bachelor of Business Administration offers students the choice to major in: Event Management, Tourism Management or Hotel Management.


Choice of Majors


You will gain in-depth knowledge of the hotel industry with a particular focus on the supply side and create and plan a hotel project from start-to-finish.

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BBA with a Major in Hotel Management


This field will equip you with the necessary skills and knowledge to design, develop and stage innovative and successful events.

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BBA with a Major in Event Management

Career Opportunities


Hotel Management


Resort Management


Property Management


Tourism Management


Airlines and Travel


Wellbeing Organizations

Ramadan Study Grants 2018

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