BACHELOR OF BUSINESS ADMINISTRATION IN TOURISM AND HOSPITALITY AT MODUL UNIVERSITY DUBAI

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MODUL University Dubai is an international organisation for research and education offering a wide array of programmes (BBA, BSc, MBA, MSc) in international management, new media technology, tourism and hospitality, public governance and sustainability development.

Additionally, MODUL University offers a foundation programme for aspiring students who require the essential preparation for a smooth transition into any of MODUL’s bachelor programmes.

MODUL University has a strong academic foundation along with the commitment to sustainability and innovation, which are key drivers of long-term success.

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Modul University Dubai

Expanding Horizons

Our Undergraduate Programmes

Bachelor of Business Administration in Tourism and Hospitality Management

Programme Goals:

Combine practical and personal demands of the professional world with principles of a scientific education

  • Ensure the acquisition of expert knowledge and skills
  • Develop student’s management and leadership competencies
  • Meet requirements of a constantly evolving vocational field
  • Focus on professionalism in the face of changes in tourism and leisure sectors

Duration: 3 years / 6 semesters
Intake: September 2017

A perfect career choice if you want to become a future leader in the tourism and hospitality industry in sectors such as travel and tour operators, hotel consultancy, luxury brand management, cruise, aviation, or other service-oriented industries.

It is also an excellent choice if you have prior practical education in the field of tourism and hospitality management

Expand your horizons with the option to double major with MODUL's Undergraduate degrees

The Bachelor of Business Administration in Tourism and Hospitality Management offers students the choice of one or more majors in Event Management, Tourism Management or Hotel Management.*

Major in Event Management

The focus of the major in Event Management* is to equip students with the necessary skills and knowledge to design, deliver and assess dynamic events, differing in scope and across a range of purposes. Building on the fundamentals of business administration and management covered in the common body of knowledge, students develop their capacity to think creatively and critically to design, develop and stage innovative and successful events. The courses are designed to cover the entire events cycle: From the inception of an idea or concept to the operationalization thereof, including professional project management, the staging phase of an event and the post-event assessment and critical impact analysis. Principles of sustainable event management are paramount in our approach to the topic and are intertwined with professional acumen across the specialization.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

Major in Tourism Management

The importance of the tourism industry is indisputable when it comes to employment and overall contribution to the global economy. Yet, at the same time, destinations nowadays are faced with many challenges that their managers must be able to deal with if they are to ensure long-term viability. Managers must have a clear understanding of the strengths and weaknesses of a destination to enhance competitiveness and create a basis for effective promotion and overall growth.

The focus of the major in Tourism Management* is intended to tackle the core domains of tourism management. The key topics that are introduced concern the managerial decision making in destination management organizations (DMOs), development of tourism products, understanding tourism policy, tourism demand analysis and forecasting, as well as the integration of information technology and the concept of smart destinations. Students will strengthen their analytical skills by working with the actual destination data and by learning how to interpret and relate empirical results to practical implications for the industry.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

Major in Tourism Management

Internationally, the hotel and catering industry is known as being highly dynamic and largely resilient to economic waves. This sector has been a reliable provider of unlimited career opportunities, with ever growing expectations regarding the knowledge and skills required of the workforce in middle and upper management positions. Despite the phenomenal growth the hotel and catering industry has experienced in the last decade, the current challenges are evident: Traditional business models are questioned and hoteliers are pressured to keep up with developments in technology. Customers are informed about prices, products and competition better than ever before and thus become more demanding. Additionally, institutional investors have entered the playing field, asserting pressures on owners to generate an acceptable return on investment. The hospitality industry has long been perceived simply as a peoples’ industry with a main focus on effective service delivery. Without question, the social aspects of the hotel industry are still prevailing, yet the managerial challenges of this profession have gained in complexity.

In the major in Hotel Management* students will study the industry with a particular focus on the supply side. Covering the asset life cycle of a hotel, students will devise and plan a hotel project in all facets. Current and emerging business and management models are analyzed and the hotel performance is monitored. Finally, students will operate their own hotel in a simulated environment, competing against each other and challenging their own innovation and entrepreneurial capabilities.

*title of degree on Diploma: Bachelor of Business Administration in Tourism and Hospitality Management

Career Opportunities

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International
Hotel Chains

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Food and Beverage
Industry

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Hospitality
Consultancies

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Cruise
Lines

Travel and Tourism sector contribution to UAE’s GDP (2016)

Travel and Tourism sector investment (2016)

Scholarships & Study Grants

Academic Scholarships*

Programme Coverage High School Grade Continuation to next year
Undergraduate Programme 50% - First Year 90% and above CGPA greater than or equal to 90%
Undergraduate Programme 25% - First Year Between 80% and 89.99% CGPA between 80% and 89.99%
* Academic Scholarships apply only against eligible curricula. Kindly contact your admissions officer for more information.

Tuition Fee Grants - Undergraduate Programmes*

Grant Type Coverage Eligibility Criteria
Emiratis Grant 15% - Entire Programme UAE Nationals
Austrian Nationals Grant 15% - Entire Programme Austrian Nationals
Alumni Grant 15% - Entire Programme MODUL University Graduate
Family Grant 15% - Entire Programme Siblings / Spouse
Sports Grant 15% - Entire Programme Participant of a national or international sports team
Advanced Payment Grant 15% - Per Year Advance an entire year’s tuition fee
* Tuition Fee Grants are non-combinable

Career Opportunities

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Cruise
Lines

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Food and Beverage
Industry

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Hospitality
Consultancies

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International
Hotel Chains

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70 Nationalities across all academic programmes

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64% International bachelor
student body

Why Study at MODUL University Dubai?

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100+ of academic
track record

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Unique opportunity to study in Vienna through MODUL’s Rotation Programme

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Internationally renowned
first-class faculty

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State-of-the-art facilities and unprecedented campus life in ONE JLT

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Internationally Accredited
Education

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Join student clubs, be part of university events, and create a community you always wished for

Dubai at a Glance

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Home to 200 different nationalities

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Dubai - 4th most visited city in the world

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25 million visitors expected at EXPO 2020

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Hospitality hub with 1078 hotels by 2020

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EXPO will boost the creation of 277,000 jobs

Meet Our MODULians

Saskia Langhammer

Foundation Programme

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Permitted by the Knowledge and Human Development Authority. The academic qualifications granted by this institution and certified by KHDA shall be recognised in the Emirates of Dubai by all public and private entities for all purposes.

An international university made possible by

Our Track Record

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1/20

PROFESSOR TO STUDENT RATIO

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6000+

EMPLOYED ALUMNI IN LEADING POSITIONS SINCE 2005

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150+

GRADUATES PER YEAR

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1209

RESEARCH PUBLICATIONS SINCE 1990

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17

INTERNATIONAL ACADEMIC PARTNERSHIPS

Enquire Now at MODUL University Dubai

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