Search Engine Optimization and Marketing

This course will train students in deriving business value from search engine technology. Brands and products need to be visible on the Web, and organizations cannot trust that potential customers will find their online publications by chance. Effective advertising strategies and understanding the ranking methods underlying the results of online search engines.



Watch the video to learn more about this course

LECTURER'S BIO - Dr. Eman Aboukhousa

With a decade long experience in the fields of New Media Technologies, Dr. Aboukhousa hosts several MBA courses at MODUL University Dubai including Social Media Intelligence, SEO & Marketing as well as Media Asset Management & Intelligence. She is a recognized business and professional development consultant.


Learning OuTcomes

  • Explain how search engines work and what decides which websites are returned in search results in sequence
  • Optimize a website whose structure and content reflects the business goals and ranks strongly on search engines
  • Understand how consumers search online and use online tools to uncover search behaviour and trends
  • Apply this understanding of consumer search in the design and implementation of online advertising campaigns


SEO and Marketing


3 - 4 May 2019


AED 5,775.00 (incl. VAT)

Bundle Offer - Advanced Marketing Management

SEO 4x3


Search Engine Optimization and Marketing

3 - 4 May 2019

Learn More
Big data 4x3


Big Data &
Decision Support

14 - 15 June 2019

Learn More
telecommunications 4x3


Telecommunication – Marketing, Branding & Sales

19 - 20 July 2019

Learn More

Marketing Courses

Take advantage of our bundled courses.
Limited time only.

courses included:

  • Search Engine Optimization and Marketing

  • Big Data & Decision Support

  • Telecommunication – Marketing, Branding & Sales

Bundle Fee:

AED 11,500.00

When you register for 3 courses you will get 33% discount.

Register Now

Receive 3 Professional Certificates of Achievement

inside mba BENEFITS

Business friendly delivery modes for
working professionals
(once a month, weekend classes)
Choose which courses of an MBA you want to take in alignment with your professional growth requirements and decide on the order of courses
in accordance with your budget.
INSIDE MBA is delivered by MODUL’s renowned world-class faculty and consultants. Attend complementary workshops and master classes led by top practitioners from across the globe.
Meet and interact closely with fellow students and talented individuals from all over the globe. Secure insights to best practices in business and culture.
Earn an Internationally Accredited MBA degree from the first and only Austrian University in the Middle East.
Secure the know-how and expertise you require to advance at your work place. Instant benefit!
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